Contracts & Negotiations
Tanya will teach you how to understand and negotiate a brand deal, understand the fine print of brand sponsorships and how to avoid costly misunderstandings.
How would you like to have an equal seat at the negotiation table? Tanya Silverstein is an expert negotiator specializing in influencer marketing. From her time spent working at global PR and marketing firms, and almost two decades of experience working in talent negotiations representing both brands and talent, Tanya approaches influencer marketing from a variety of angles that makes for successful and streamlined executions.
Her work with brands such as Dove, TRESemme, Ziploc, Skittles, Marc Jacobs Beauty and ABSOLUT and talent such as Chrissy Teigen, Tanesha Awasthi, Arielle Charnas, Allan Avendano, and Ursula Stephen to name a few has given her the insiders view to what brands are looking for from their paid sponsorships. Tanya works with influencers and category experts to monetize their influence, as well as better understand and execute brand negotiations. From paperwork through execution, she teaches her students to purposefully connect with brands, while also understanding the ins and outs of the deal as a whole.